Create a painting business website and target local and service-specific keywords. Take advantage of online ads through social media or search engine marketing. Try direct and digital email. Create a referral program to reward your loyal and satisfied customers.
If you provide excellent service and quality, you'll get a lot of referrals. Many contractors are unreliable, don't communicate well, or do careless work. So, if a previous client recommends you, there's a 90% chance that you'll win the job just by showing up. A website for paint contractors is a great way to find new customers through search engines who don't know your business.
Once you understand your target audience, it's time to draw up your painting company's marketing plan and learn how to promote a painting and decorating business. When you're new to the business, one of the first marketing strategies for the paint industry is to go door to door. The truth is that paint contractors cost a dime a dozen, so you have to go the extra mile to stand out. Painting job requirements have a variety of tasks that meet a customer's cosmetic needs for an installation.
Paint contractors can plan ahead and use these customer-centric strategies to increase the number of jobs won throughout the year. Understanding how finding customers looking for painting services can help your company find these jobs and grow. Think of Thumbtack as a certified online directory that potential customers use to sift through the countless number of paint companies serving their local area. The customer can also rank the paint companies on display using the filters to help them narrow down exactly what they are looking for.
Building relationships with people from different but similar industries can help your paint company win jobs that you wouldn't otherwise have the opportunity to accept. In addition, establishing a relationship with your paint supplier can also generate new leads because they interact with several paint customers frequently. The second option is to offer the real estate agent a commission for any painting work that refers to your company that turns into a sale. But how can you start connecting your paint company with real estate agents? Do you have a friend or family who is a real estate agent? If so, connect with them and their contacts.
Whether you are starting your painting business or have managed it for a few years, you need to build relationships with those working in the paint industry, as well as with the construction industry. You can get leads for a painting business with social media, search engine marketing, networking, traditional marketing, and digital marketing strategies. I can generate a lot of leads for painters, since many of the jobs I tender also need their houses, terraces, porches, etc.